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21 March 2010
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    Bluegiga Access Servers

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    Proximity Marketing with the Bluegiga Access Server

    Bluetooth technology, today, is a very basic feature in almost every new mobile phone, and can be also utilised for local information marketing or 'Proximity Marketing' where the user gets valuable information to their mobile phone, typically free of charge.

    The Proximity Marketing feature is implemented using the Access Server's built-in Obex-Sender application. ('Obex' is the Bluetooth profile used to transfer files between devices).

    The Access Server automatically identifies mobile phones entering its radio coverage (10-100 meters) and interacts with the phone over the Bluetooth link. The only thing the user needs to do is to accept the connection by pressing the 'Yes' button on the mobile phone.

    Bluegiga's role in Proximity Marketing systems is to be a platform supplier so that customers can customise & develop the solutions to their requirements.

    The Access Server can be completely standalone or hooked to a network for more real-time information and management. It can also offer 'Pull' as well as 'Push' marketing.

    The Obex-Sender application, system development and installation requires from the company an understanding of radio technologies, wireless and wired networks and capabilities to interface with other systems. Some development resources may be needed, depending on the system complexity.

    Bluegiga Solution Manager


    In addition to the Access Server (and Access point products), Bluegiga also provide a communications system, to allow access and updating of the Obex-Sender and other applications remotely. This is called the Bluegiga Solution Manager or BSM.

    With the BSM the need to make a local wired connection to the Access Server is removed, as the BSM can operate through standard wired networks (Internet) or public cell-phone networks.

    See the links to the right for additional information, or contact 2001
     
    Bluegiga Access Server

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    Access Server Brochure


    Obex User Manual


    BSM Brochure



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