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Proximity Marketing with the Bluegiga Access
Server Bluetooth technology, today, is a very basic feature in almost every
new mobile phone, and can be also utilised for local information marketing or
'Proximity Marketing' where the user gets valuable information to their mobile
phone, typically free of charge.
The Proximity Marketing feature is
implemented using the Access Server's built-in Obex-Sender application. ('Obex'
is the Bluetooth profile used to transfer files between devices).
The
Access Server automatically identifies mobile phones entering its radio
coverage (10-100 meters) and interacts with the phone over the Bluetooth link.
The only thing the user needs to do is to accept the connection by pressing the
'Yes' button on the mobile phone.
Bluegiga's role in Proximity Marketing
systems is to be a platform supplier so that customers can customise &
develop the solutions to their requirements.
The Access Server can be
completely standalone or hooked to a network for more real-time information and
management. It can also offer 'Pull' as well as 'Push' marketing.
The
Obex-Sender application, system development and installation requires from the
company an understanding of radio technologies, wireless and wired networks and
capabilities to interface with other systems. Some development resources may be
needed, depending on the system complexity.
Bluegiga Solution Manager
In addition
to the Access Server (and Access point products), Bluegiga also provide a
communications system, to allow access and updating of the Obex-Sender and
other applications remotely. This is called the Bluegiga Solution Manager or
BSM.
With the BSM the need to make a local wired connection to the
Access Server is removed, as the BSM can operate through standard wired
networks (Internet) or public cell-phone networks.
See the links to the
right for additional information, or contact 2001 |
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Larger Image
Access Server
Brochure
Obex User Manual
BSM Brochure
Proximity Marketing FAQs |
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